Justice League of America/Batman (Ideal). A year before Marx made theirs Marvel, Ideal was all in on Batman, and by extension, his Justice League teammates. Of course, 1966 was the year of Batmania, and Ideal led the charge with role-play items, hand puppets, and of course Captain Action. But they also made smaller, static figures of DC characters, and released them onto toy shelves in several ways.
The Justice League of America sets featured two fully painted 3-inch hero figures of either Batman/Robin, Superman/Aquaman, or Wonder Woman/Flash. Paired with these were unpainted, one-color figures of Joker/Brainstorm, Keyman (JLA comic foe the Key)/Koltar (a two-headed dragon creature), and Mouseman/Thunderbolt (Johnny Thunder’s T-bolt gone rogue!), respectively.
There were also unpainted versions of Batman and Robin available in a three-pack with the Joker, and Sears released an exclusive set with a few of the unpainted figures and some extras. But the real standouts of this line are the two nearly impossible to find large gift sets of the figures.
The “Official Batman Play Set” featured the Dynamic Duo, Superman, Wonder Woman, Joker, Brainstorm and Keyman, along with the Batmobile (strangely called “Bat Car”), Bat Plane, a giant robot, and “ray weapon.” The Holy Grail, however is the “Official Batman & Justice League of America Play Set,” featuring all of the smaller set, plus the other villains, a launcher for the Bat Plane, a console, and the JLA’s Secret Sanctuary mountain headquarters!
This set is, for many, the ultimate, unattainable be-all-end-all of superhero collectibles. Unlicensed reproductions have been made in the past, but if some boutique company like Super 7 or Mezco were to give this an official re-release, several generations of fans and collectors could finally die (or at least retire) happy.